Recently, I have bumped into two campaigns that are pretty similar. They are both campaigns with viral potential, and I would actually pass them on, even though I am very picky passing stuff on. So, I believe they have managed… Read More »Three viral campaigns and their success factors
With the financial crisis already here and recession just around the corner, discussions run high about what will happen in the advertising and PR industries. How will it affect us? There will be businesses that continue just like before and… Read More »Who’s got a better chance in the economic downturn?