Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

Malcolm Gladwell at Pop!Tech

By Kristofer Mencák

I am very happy my copy of Malcolm Gladwell‘s new book Outliers is in the mail. I have been looking forward to his next book since Blink (and before that, since The Tipping Point). So, it was interesting to get a little “preview” of what it will contain from Pop!Tech, via Brand Autopsy: @ Yahoo! [...]

About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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