Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

Word of Mouth Comic

By Kristofer Mencák

This is actually pretty funny. From xkcd
When it comes to word of mouth, people talking to people, we lower our defences - good or bad.

Andy Sernovitz interviews Ze Frank about viral

By Kristofer Mencák

It’s not really new, but I figured it’s worth posting anyway.
Andy Sernovitz, Ze Frank, and Viral Video

I think he touches on a number of things that are important to remember.
“… it has to do with exponential growth… “
Which means that big numbers are really not enough to call it “viral”. Big numbers can [...]

The most important person for your business

By Kristofer Mencák

I feel like I just have to relay this quote that Andy Sernovitz posted on his blog:
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an [...]

How to get attention

By Kristofer Mencák

It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing.
Herbert Simon, maybe the first person to frame the concept of attention economics wrote:
”…in an information-rich world, the wealth of information [...]

Would you block Google?

By Kristofer Mencák

New technology is really interesting. It changes our needs, mindsets and behaviour. The term for people who have grown up with what we consider relatively new technology are called Digital Natives (as compared to Digital Immigrants). To accomodate these digital natives, and to be able to compete in the future, organisations have to change too. [...]

When a viral format almost becomes “viral”, or?

By Kristofer Mencák

I am not allowed to vote in the US. If I was, I would vote for Obama, but that’s not the point with this post. The point is a little phenomenon that I think we have seen tipping these last few weeks. It’s the idea where you as a user:
Get a video from a friend, [...]

YouTube in 1985

By Kristofer Mencák

We didn’t know it, but YouTube actually started in 1985.
A funny clip about how it worked back then.
So far 744 000 views since end of August.

Via: WowEffect

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About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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