Viral Marketing

Using strong and weak ties in viral campaigns

by Kristofer Mencák on August 3, 2009

A recipe for customer service

by Kristofer Mencák on August 2, 2009

United Airlines in trouble

by Kristofer Mencák on July 26, 2009

The next level of viral marketing

by Kristofer Mencák on May 17, 2009

SlapChop infomercial goes viral

by Kristofer Mencák on May 3, 2009

MILFyourself – a spoof on ElfYourself

by Kristofer Mencák on February 11, 2009

A chance to make up for a forgotten Valentine’s gift

by Kristofer Mencák on February 3, 2009

A brilliant campaign that stumbles badly on the finishing line

by Kristofer Mencák on January 20, 2009

Facebook required changes to Whopper Sacrifice

by Kristofer Mencák on January 15, 2009

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Download Viral Thinking

Viral Thinking - a "Viral Marketing Toolkit is my ebook about how to maximize the potential for viral spread. Creating something that is viral is sometimes the goal, but it is not easy. In this ebook I have tried to cover the areas you can work with to improve the odds.

You could call it a "viral marketing toolkit". However, just increasing the spread improves the ROI, even if it doesn't go viral. So, my hope and belief is that it is helpful for anyone who works within marketing, PR or communications, whether online or offline.

It is also available on SlideShare here.

I hope you enjoy it!

And feel free to pass it on!
Tweets about “Viral Thinking”
- How do you take an unknown brand and create a marketing campaign for it that will go viral? #Thinking #OnlineMarketing
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