The origins of word of mouth I believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find …

Word of mouth throughout history Read more »

This Friday I spent the afternoon away from the day to day business of JMW, and once again gave a lecture about viral marketing at Berghs School of Communication, the world’s best communication and advertising school. The last time I …

Viral marketing – Guest lecture at Berghs – School of the Year Read more »

Molly Flatt from 1000heads pointed towards an article in New Scientist lately. Spanish researchers José Luis Iribarren from IBM and Esteban Moro at the Carlos III University in Madrid developed a method to accurately predict how quickly and widely new …

Content, context and predicting viral spread Read more »

This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it …

Using strong and weak ties in viral campaigns Read more »

Recent events have shown, once again, the importance of good customer service. As consumers now can fight back, companies have yet another incentive to provide good customer service – to prevent viral spread of consumer rants on the Internet. Truth …

A recipe for customer service Read more »

I have previously written about Fixed and flexible networks. By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know …

The next level of viral marketing Read more »