Congratulations Youtube, you just turned five years old a short time ago! It is quite incredible actually that this destination on the Internet is just five years, considering we have seen countless viral videos, stars being made and political campaigns… Read More »Youtube five years old!
BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted. As always, using current events is a good… Read More »BlendTec doesn’t miss an opportunity
The other day I read a post about “influentials” – these people marketers and PR-professionals so desperately want to reach. From research by Duncan Watts, we have learnt that influentials aren’t that influential. Influential or not, Watts believes that whether… Read More »Confusion about influentials
Here’s a funny campaign integrating guerilla marketing stunts with “how did we do it”-videos and even a “coming soon” video, that will be followed up by the shooting from the third guerrilla stunt. I can imagine quite a buzz was… Read More »The Funnyness Theory – an initiative to create change
A viral campaign – everybody wants one. Few ever gets one. I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral.… Read More »Viral amplification loops – the secret for virals?
Just like Daan from ViralBlog suspected, MediaCulpa confirmed, and Resumé writes about it was a hoax, the Danish mother seeking video that got so many people talking and posting these last couple of days. VisitDenmark, the danish agency promoting Denmark… Read More »Danish mother seeking – and the spoofs