Everybody loves a smile!

If there is anything that is contagious to humans it’s a smile. If there is anything a company can do, totally free, to get more satisfied customers, it’s giving them a smile (NOT a faked one). And if there is anything Coca Cola has done right in this movie, it’s getting both the one’s participating in it, and the ones watching it, to smile! They have managed to create something that gets everybody on this american campus to talk about Coca Cola and the amazing machine, as well as giving millions of viewers online something to talk about and to pass on.

In classical “candid camera”-style they make something unexpected happen and record it. About 1.45 into the movie something happens that gives the movie an extra viral twist – you wonder how they managed to pull that off? Exactly how the machine is rigged I won’t say, and what is delivered 1.45 into the movie I won’t tell you either – a classical cliffhanger. Don’t miss it if you want a smile!

The movie has become a true viral success, and have been seen more than 1.172.000 times and has more than 4874 rankings.

Kristofer Mencák has a M.Sc. in Business Administration from Stockholm School of Economics. He is a consultant, author and lecturer on social media, viral marketing and word of mouth. He has also recently been travelling the world teaching the dance kizomba.

Leave a Reply

Your email address will not be published. Required fields are marked *


This site uses Akismet to reduce spam. Learn how your comment data is processed.