BlendTec doesn’t miss an opportunity

BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted.

As always, using current events is a good starting point for a viral clip. So far, the iPad – Will it blend? has gotten more than 5.200.000 views. Good ROI on a reasonably low production budget and the cost of an iPad!

For more insights, check out ViralBlog.

Kristofer Mencák has a M.Sc. in Business Administration from Stockholm School of Economics. He is a consultant, author and lecturer on social media, viral marketing and word of mouth. He has also recently been travelling the world teaching the dance kizomba.

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