BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted.
As always, using current events is a good starting point for a viral clip. So far, the iPad – Will it blend? has gotten more than 5.200.000 views. Good ROI on a reasonably low production budget and the cost of an iPad!
For more insights, check out ViralBlog.