Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

BlendTec doesn’t miss an opportunity

Posted on | April 14, 2010 | No Comments

BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted.

As always, using current events is a good starting point for a viral clip. So far, the iPad – Will it blend? has gotten more than 5.200.000 views. Good ROI on a reasonably low production budget and the cost of an iPad!

For mor insights, check out ViralBlog.


Category: Personal, Viral Marketing

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About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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