The Funnyness Theory – an initiative to create change
Here’s a funny campaign integrating guerilla marketing stunts with “how did we do it”-videos and even a “coming soon” video, that will be followed up by the shooting from the third guerrilla stunt. I can imagine quite a buzz was generated by the people actually trying the piano stairs in the first video.
Publishing these how did we do it-videos and the audience reactions is a smart way to get more bang for the buck.
The Piano Stairs – making it funnier to use the stairs
The Worlds Deepest Trash Can – making it more fun to throw trash where it should be thrown
The Empty Bottle Game – making it more fun to recycle – coming soon
My previous employer GoViral is behind the seeding of these campaign clips.