Pizza & Easter Eggs

I noticed this video through Viral Friday. It is Google Mobile showing their new feature My Location. Usually, Google Mobile seems to get between 15 000 and 20 000 views on their videos, but they seem to have gotten something right with this one, since traffic is more than 10 times that.

So, what did they do right and what did they do wrong?
In a traditional sense, it seems they definitely broke some “rules”. The video is very long for being a viral – more than 10 minutes. And almost nothing happens in it. In retrospect however, maybe these “wrongs” turned into a right. You must admit there is a certain humor in it – it is kind of fun. But, it’s not hilarious in any way. Rather, it is a bit strange. Another thing is it is kind of a cliffhanger. Will something else ever happen? And finally, it can be used as a “revenge”. If you got fooled to watch it, you can get back. But, you can’t get back on the one who sent it to you, he/she already knows. Rather, you have to get back on someone else. So, you pass it on.

But, that is not all there is to it at all. What might have made this clip tip could be that it has some easter eggs in it. If you want to discover them yourself, stop reading now. Or, check them out below:

Click on:
The basketball at 0:42
The word “azzip” at 1:23 (yes, the clip is then played backwards)
The fire at 1:47
The weights at 3:29
The word “Florida” at 4:39
The horse at 5:49
The dinosaur at 6:36
Santa at 7:58
The toast at 9:06

Kristofer Mencák has a M.Sc. in Business Administration from Stockholm School of Economics. He is a consultant, author and lecturer on social media, viral marketing and word of mouth. He has also recently been travelling the world teaching the dance kizomba.

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