Do the right thing, and money will follow
I couldn’t agree more actually. Check out the post on Brains on Fire - Do the right thing.
Short quote:
“…Purpose-driven companies do the right thing and sales is a byproduct of that mission.
You shouldn’t get into social media to make more money. You should get into it only if you can do right by your [...]
Online activities that create offline “wow”
More and more businesses are noticing how social media is transforming the media landscape, shifting more and more power to consumers. A lot of businesses realize they should probably have some kind of prescence. Some give it a try. A few are really successful.
We will se more and more of this, more trying and incresing [...]
Using strong and weak ties in viral campaigns
This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it was the first time I saw (or at least reflected on) anyone actively taking advantage [...]
The next level of viral marketing
I have previously written about Fixed and flexible networks.
By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know something about a product we are thinking of buying, we ask people we will be [...]
What you measure influences how much word of mouth you get
It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time.
Even though they might have a short term benefit, rules and incentives can hinder a business on a longer perspective. The boundaries an employee has [...]
How to get word of mouth from non-customers
The way customers are treated isn’t always the way you’d wish is was.
Sometimes it’s the wrong person in the wrong place. Sometimes it is strict rules about what you can or are allowed to do as employee. And sometimes it’s just a crass focus on costs. The reasons can be many, but the results are [...]
How to get retweets
CopyBlogger had a nice post, 5 Steps to Going Viral on Twitter, by Dan Zarella, which Mack on The Viral Garden followed up on, adding his own advice in How I get ReTweets on Twitter.
In short, Dans advice (some with a short comment by me):
1. Call to Action - The words “please” “check out” [...]
Word of mouth important in tech decisions
Ian McKee from The Power of Influence references the “Tech Decision Maker” study stating that 51 % of tech decision makers rely on word of mouth for their decisions.
Interesting to see though is that user generated media (user generated content, consumer generated media, whatever you prefer), relied upon by 28 % of respondents, in [...]
Facebook required changes to Whopper Sacrifice
I recently wrote about Burger Kings campaign Whopper Sacrifice, a Facebook application where you could de-friend 10 “friends” on Facebook and get a free Whopper.
Now it seems Facebook has required changes to the application due to privacy issues, according to Inside Facebook.
“Facebook has clarified that it has not shut the app down - [...]
Effects of a blog award
Something got me thinking this Monday.
Some weeks ago Swedish digital communications agency Daytona announced a blog award with the following three categories:
Marketing (Marknadsföring)
Media (Media)
Trends & Web Services (Trender och webbtjänster)
As previously mentioned, this blog was nominated in the marketing category, which I think has been very inspiring.
On Monday, the voting started, with the twist [...]