More and more businesses are noticing how social media is transforming the media landscape, shifting more and more power to consumers. A lot of businesses realize they should probably have some kind of prescence. Some give it a try. A few are really successful.
We will se more and more of this, more trying and incresing numbers of successes. We will also se more and more integration of online and offline, both within communications, but also integration between the “business” and communication (I would argue everything communicates, including the way the business is run).
This is a brilliant example of how a company is leveraging their online prescense, to create a “wow”-moment for a customer, which ultimately sparks word of mouth.
Via Andy Sernovitz