Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

Online activities that create offline “wow”

Posted on | August 6, 2009 |

More and more businesses are noticing how social media is transforming the media landscape, shifting more and more power to consumers. A lot of businesses realize they should probably have some kind of prescence. Some give it a try. A few are really successful.

We will se more and more of this, more trying and incresing numbers of successes. We will also se more and more integration of online and offline, both within communications, but also integration between the “business” and communication (I would argue everything communicates, including the way the business is run).

This is a brilliant example of how a company is leveraging their online prescense, to create a “wow”-moment for a customer, which ultimately sparks word of mouth.

Via Andy Sernovitz

Category: Business, Customer Satisfaction, Social Media, Word of Mouth

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About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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