Kristofer Mencák

… on customer satisfaction, word of mouth, social media, buzz, viral marketing and more…

Word of mouth important in tech decisions

Posted on | February 1, 2009 |

Ian McKee from The Power of Influence references the “Tech Decision Maker” study stating that 51 % of tech decision makers rely on word of mouth for their decisions.

Interesting to see though is that user generated media (user generated content, consumer generated media, whatever you prefer), relied upon by 28 % of respondents, in many cases also is a form of word of mouth. So, I would say word of mouth is even more important than the study concludes.

Most important in the study was personal experience, which 58 % of respondents considers before a decision.

Category: Influence, Social Media, Word of Mouth

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About

My name is Kristofer Mencák, I've been blogging for three years and this is my new blog in english. I work for JMW Kommunikation in Stockholm, Sweden, with a focus on social media and word of mouth.

The topics on this blog are some of the things that I find most interesting.

If you would like to get in touch, my address is kristofermencak [at] gmail [dot] com.

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