Do a lot of followers equal authority?
Twitter has been growing in Sweden lately, challenging Finnish Jaiku, which has been pretty dominant in the social media sphere, and Swedish Bloggy. Meanwhile, over in the US, there seems to have been some discussion on whether many twitter followers equals “authority” (like here and here). Here is my quick take: Not necessarily so. That [...]
8 favourites from 2008
Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great! But, before I start the new year for real, I’d like to indicate some of my own favourite posts from 2008. [...]
A guide in the new landscape
I just read that People don’t trust company blogs – a fact Forrester has dug up. Pretty interesting statistics! Considering that people don’t trust companies very much in general, I am personally even more surprised about the low trust for the personal blog (18 % versus the 16 % for company blogs). But, I have [...]
Mapping out a constantly changing landscape
Now that is impossible, isn’t it? 20 years ago, we didn’t have the Internet we have today. The media landscape looked pretty much the same as it did 30 years ago or even 40 or 50 years ago. Big TV-networks had been big for some time, big radio stations had been big for quite a [...]
How to speed up evolution
These are some first thoughts on the subject, so feel free to comment and contribute with your own thinking. It is something I have been thinking about for some time. I have tried to formulate it in my mind, and finally, having a bit of time during the weekend, put it in writing. What follows [...]
I love this!
About a week ago, I posted about some effects of retweets, and how businesses can use them here – inspired by Jeremiah’s post – Retweet: The Infectious Power Of Word Of Mouth . My post inspired Anton (also blogging here), from blog search engine Twingly, to write The Microblogging Phenomenon Retweet. In the comments, Hanta [...]
Bringing up a business
Now it was some time since I referred to something from one of my favourite authors – Seth Godin. Strange, as I actually have a category here which I call Godinism – stuff inspired by or linking to Godin. (There is more Godinism, in Swedish, on my old blog). But, here is yet another interesting [...]
Dell is going full throttle
Jeremiah Owyang (again) has a nice and short interview with Bob Pearson from Dell. After a bumpy start, Dell has really gotten their act together in social media, and now they seem to be going full throttle. These are the main questions asked in the video: Is IdeaStorm really great for you selling products? Are [...]
Retweets – they spread – good or bad!
I just read Jeremiah Owyang’s post – Retweet: The Infectious Power Of Word Of Mouth. Being extremely interested in word of mouth and viral, these are my first thoughts. The “retweet” phenomenon as defined by Jeremiah: “Within the Twitter community a “Retweet” is a social gesture indicating endorsement of an idea” It is a phenomenon [...]
Be as attractive as you can!
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, says: “Who said this is media? Media is something you can buy and sell. Media [...]
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