I just read that People don’t trust company blogs – a fact Forrester has dug up. Pretty interesting statistics! Considering that people don’t trust companies very much in general, I am personally even more surprised about the low trust for… Read More »A guide in the new landscape
Now that is impossible, isn’t it? 20 years ago, we didn’t have the Internet we have today. The media landscape looked pretty much the same as it did 30 years ago or even 40 or 50 years ago. Big TV-networks… Read More »Mapping out a constantly changing landscape
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell,… Read More »Be as attractive as you can!
I have found myself getting inspired by Mitch Joels posts on Six Pixels of Separation a lot lately. His post, Citizen Journalism Is A Farce, makes me think of one of my old posts in Swedish, where I used some… Read More »Citizen journalism gives a richer picture
New technology is really interesting. It changes our needs, mindsets and behaviour. The term for people who have grown up with what we consider relatively new technology are called Digital Natives (as compared to Digital Immigrants). To accomodate these digital… Read More »Would you block Google?
We didn’t know it, but YouTube actually started in 1985. 😉 A funny clip about how it worked back then. So far 744 000 views since end of August. Via: WowEffect