The origins of word of mouth I believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find… Read More »Word of mouth throughout history
Molly Flatt from 1000heads pointed towards an article in New Scientist lately. Spanish researchers José Luis Iribarren from IBM and Esteban Moro at the Carlos III University in Madrid developed a method to accurately predict how quickly and widely new… Read More »Content, context and predicting viral spread
This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it… Read More »Using strong and weak ties in viral campaigns
I have previously written about Fixed and flexible networks. By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know… Read More »The next level of viral marketing
Flutter, poking fun at Twitter. I wonder if this video has got something to do with Betfair.com? That’s where you end up if you type www.flutter.com in your browser. Via Judith Wolst och TkJ.
The way customers are treated isn’t always the way you’d wish is was. Sometimes it’s the wrong person in the wrong place. Sometimes it is strict rules about what you can or are allowed to do as employee. And sometimes… Read More »How to get word of mouth from non-customers