I just have to post this!
This is a brilliant ad for Heineken, which has gone viral since launch late in December. So far, about 1,116,103 views, and at least 260 (including this one) blog posts about it, according to Viral Video Chart.
Brilliant!
Also at: Resumé (in Swedish).
Focus on the feeling
I just found a very nice quote on Disruptive.nu (in Swedish). It was made in Swedish, by Pär from what I understand, and is translated by me here:
“The product in a company is the feeling the client has when walking out the door”
I think you could be even more general and say “offering” instead [...]
8 favourites from 2008
Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great!
But, before I start the new year for real, I’d like to indicate some of my own favourite posts from 2008. I [...]
A guide in the new landscape
I just read that People don’t trust company blogs - a fact Forrester has dug up. Pretty interesting statistics! Considering that people don’t trust companies very much in general, I am personally even more surprised about the low trust for the personal blog (18 % versus the 16 % for company blogs). But, I have [...]
Mapping out a constantly changing landscape
Now that is impossible, isn’t it?
20 years ago, we didn’t have the Internet we have today. The media landscape looked pretty much the same as it did 30 years ago or even 40 or 50 years ago. Big TV-networks had been big for some time, big radio stations had been big for quite a long [...]
Be as attractive as you can!
Via Åkestam Holst I found an interesting article in Advertising Age - P&G Digital Guru Not Sure Marketers Belong on Facebook.
There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, says:
“Who said this is media? Media is something you can buy and sell. Media contains [...]
Citizen journalism gives a richer picture
I have found myself getting inspired by Mitch Joels posts on Six Pixels of Separation a lot lately. His post, Citizen Journalism Is A Farce, makes me think of one of my old posts in Swedish, where I used some images I can re-use here.
If we leave the debate on quality of the work [...]
Fixed and flexible networks
Mitch Joel’s post on Six Pixels of Separation - Intimacy 2.0, made me think of my previous post in Swedish - Fasta och flexibla nätverk. With more and more of our media becoming digital and people creating social networks on the web and in communities, the nature of our networks are shifting a bit. Often, [...]
Would you block Google?
New technology is really interesting. It changes our needs, mindsets and behaviour. The term for people who have grown up with what we consider relatively new technology are called Digital Natives (as compared to Digital Immigrants). To accomodate these digital natives, and to be able to compete in the future, organisations have to change too. [...]
YouTube in 1985
We didn’t know it, but YouTube actually started in 1985.
A funny clip about how it worked back then.
So far 744 000 views since end of August.
Via: WowEffect
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