Via ViralBlog I found a video for Hadouken! In short it is a compilation of people doing awesome stuff – things that have been posted on the Internet. Right now it is closing in on 4,5 million views. And, I must admit it is a pretty smart way of doing it.
I see a couple of reasons this video spreads:
- They have taken content that is already popular – great content – and put it together. It’s a compilation of great stuff. It makes it harder to fail.
- There is a lot of different clips in this video, with different sports for example, which makes it possible that a lot of different people can be appealed by it.
- There are clips that are fake in it, and clips that could be. Some people believe it’s real, others don’t. There is a pro and a con side to these stories. This sparks conversations.
- If they were smart, they have asked permission to use the clips, and also asked the owners of the original videos to post this on their platforms. These people, who already have an audience, have then acted as advocates to spread Hadouken!’s video.
All in all, a recipe that could spell success, and did in this case. The only thing that maybe isn’t optimal is that the music takes the backseat. I forget it’s a video trying to “sell” the music.