Here’s a funny campaign integrating guerilla marketing stunts with “how did we do it”-videos and even a “coming soon” video, that will be followed up by the shooting from the third guerrilla stunt. I can imagine quite a buzz was …

The Funnyness Theory – an initiative to create change Read more »

A viral campaign – everybody wants one. Few ever gets one. I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. …

Viral amplification loops – the secret for virals? Read more »

Metaphors are great to make something a lot easier to understand. The constant mantras in social media circles telling businesses in general and customers in particular are pretty easy to understand. Some examples: “listen, learn and interact”, “don’t be afraid …

Why engage in social media? The power of metaphor Read more »

Here is a really tasty quote from Seth Godins post – Win the fight, lose the customer. …smart marketers understand that the word ‘right’ in “The customer is always right” doesn’t mean that they’d win in court or a debate. …

The customer is always right – what does it mean? Read more »

Just like Daan from ViralBlog suspected, MediaCulpa confirmed, and Resumé writes about it was a hoax, the Danish mother seeking video that got so many people talking and posting these last couple of days. VisitDenmark, the danish agency promoting Denmark …

Danish mother seeking – and the spoofs Read more »

The origins of word of mouth I believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find …

Word of mouth throughout history Read more »