A YouTube psychic?
Oops, I’ve been had again. This is weird, but of course there’s some secret and logic behind it. Try it out yourself! Right now, it spreads virally in a lot of places, like on Facebook and blogs. It’s closing in …
Year: 2009
The Funnyness Theory – an initiative to create change
Here’s a funny campaign integrating guerilla marketing stunts with “how did we do it”-videos and even a “coming soon” video, that will be followed up by the shooting from the third guerrilla stunt. I can imagine quite a buzz was …
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Viral amplification loops – the secret for virals?
A viral campaign – everybody wants one. Few ever gets one. I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. …
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Really impressive real time social media stats
This really gives an idea of the enormity of content that is created all the time. Gary Hayes created this counter with real time stats on social media usage, updated for the time you have been here. It took about …
Optimizing for viral spread
When talking about viral marketing, there is no question about it – content is king. To make videos, games or applications go truly viral, there is no substitute for great content. However, even if you can have a pretty good …
Why engage in social media? The power of metaphor
Metaphors are great to make something a lot easier to understand. The constant mantras in social media circles telling businesses in general and customers in particular are pretty easy to understand. Some examples: “listen, learn and interact”, “don’t be afraid …
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Do you trust your friends?
Well, it is hardly news anymore that people trust “someone like me” the most. Nielsen’s recent study just confirms the picture. However, it is interesting to know that the numbers are actually going up. In this study, 90 % stated …
The customer is always right – what does it mean?
Here is a really tasty quote from Seth Godins post – Win the fight, lose the customer. …smart marketers understand that the word ‘right’ in “The customer is always right” doesn’t mean that they’d win in court or a debate. …
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Danish mother seeking – and the spoofs
Just like Daan from ViralBlog suspected, MediaCulpa confirmed, and Resumé writes about it was a hoax, the Danish mother seeking video that got so many people talking and posting these last couple of days. VisitDenmark, the danish agency promoting Denmark …
Word of mouth throughout history
The origins of word of mouth I believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find …