Be as attractive as you can!
Via Åkestam Holst I found an interesting article in Advertising Age - P&G Digital Guru Not Sure Marketers Belong on Facebook.
There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, says:
“Who said this is media? Media is something you can buy and sell. Media contains [...]
How to get attention
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing.
Herbert Simon, maybe the first person to frame the concept of attention economics wrote:
”…in an information-rich world, the wealth of information [...]
Movements and passion
I just read a post on the Brains on Fire blog - When is it a movement? - where Spike asks Geno this very question. Geno’s reply:
“A movement starts with the first conversation.”
That means that it is the first person, which means that it could be anyone - influential or average Joe doesn’t matter. Spike [...]
Social Media Aikido
When reading What is social media marketing (sparked by Peter Kim’s post Defining Social Media Marketing), I remembered a previous post on my blog in swedish, and the change in mindset needed in this new media landscape.
Aikido is a japanese martial art which uses the force from the opponent and use it for own advantage. [...]
Empowered Involvement
Walter Carl wrote about Empowered Involvement, (quite) some time ago - something Oetting and Jacob at European School of Management has been researching.
From the site about Empowered Involvement:
Empowered Involvement is a new scientific approach in business research and practice, focusing on how advertisers interact with consumers and customers. As traditional advertising approaches are losing effectiveness [...]
Passion is blind
This is not new, but worth posting again.
One of my favourite blogs was Creating Passionate Users before the sad end. Kathy Sierra et al. wrote about users of systems, but substitute the word “user” for “customer”, change some other words where it fits, and the thinking can be applied on practically any company or [...]