It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time. Even though they might have a short term benefit,… Read More »What you measure influences how much word of mouth you get
In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer. So, it is always pretty surprising to… Read More »New vs. existing customers – who do you put your money on?
What is it that actually drives word of mouth? One obvious driver is that people like to talk, and actually benefit from it. Throughout history, communicating good and bad helped our close ones learn things that were important to survive… Read More »How the rule of reciprocity affects word of mouth
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell,… Read More »Be as attractive as you can!
Walter Carl wrote about Empowered Involvement, (quite) some time ago – something Oetting and Jacob at European School of Management has been researching. From the site about Empowered Involvement: Empowered Involvement is a new scientific approach in business research and… Read More »Empowered Involvement