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Viral Thinking - A new logic for a new media landscape - my ebook about how to maximize the potential for viral spread. Creating something that is viral is often the goal, but it is not easy. In this ebook I have tried to cover the most important areas you can work with to improve the odds.

You could call it a "viral marketing toolkit". However, just increasing the spread improves the ROI, even if it doesn't go viral. So, my hope and belief is that it is helpful for anyone who works within marketing, PR or communications, whether it is online or offline.

Update - 16th of September 2012: The Ebook "Viral Thinking - a Viral Marketing Toolkit" is currently being expanded and updated. If you are interested in getting access to the new version as soon as it is finished, please send me an email on kristofermencak@gmail.com, and I will put you on the list.

Until then, you can download the smaller, current version.