Focus on the feeling

I just found a very nice quote on Disruptive.nu (in Swedish). It was made in Swedish, by Pär from what I understand, and is translated by me here:

“The product in a company is the feeling the client has when walking out the door”

I think you could be even more general and say “offering” instead of “product”.

That simple phrase captures something very important – the whole experience is important, not only the product in itself, with different features and benefits. With services it is much more obvious that the way the client is being treated is important, but it is just as important with products.

Focus on the feeling of the client in all interactions!

How do they feel right now?
What can you do to make them feel even better?

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