During the last couple of years Crispin Porter + Bogusky has delivered several interesting campaigns for Burger King. Several of them have gone viral, including Subservient Chicken, Whopper Freakout, Sith Sense and Whopper Virgin (read more about BK advertising). A… Read More »Burger King’s most interesting viral campaign so far!
When a teacher loses attention from students, the usual response is to raise the voice and speak louder. The same kind of response is very common in marketing. The problem is that the louder it is, the more people get… Read More »What smart marketers can learn from smart teachers
Now it was some time since I referred to something from one of my favourite authors – Seth Godin. Strange, as I actually have a category here which I call Godinism – stuff inspired by or linking to Godin. (There… Read More »Bringing up a business
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell,… Read More »Be as attractive as you can!
Mitch Joel’s post on Six Pixels of Separation – Intimacy 2.0, made me think of my previous post in Swedish – Fasta och flexibla nätverk. With more and more of our media becoming digital and people creating social networks on… Read More »Fixed and flexible networks
This is actually pretty funny. From xkcd When it comes to word of mouth, people talking to people, we lower our defences – good or bad.
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing. Herbert Simon, maybe the first person to frame the concept… Read More »How to get attention
This is a translation of a post from my previous blog in swedish. After WOMMAs release of the Influencer Handbook, it might be good to remember that Influencer Marketing isn’t a “cure all”. So, let’s get to it: When it… Read More »Influentials not as influential?