Bringing up a business
Now it was some time since I referred to something from one of my favourite authors - Seth Godin. Strange, as I actually have a category here which I call Godinism - stuff inspired by or linking to Godin. (There is more Godinism, in Swedish, on my old blog).
But, here is yet another interesting thought [...]
Be as attractive as you can!
Via Åkestam Holst I found an interesting article in Advertising Age - P&G Digital Guru Not Sure Marketers Belong on Facebook.
There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, says:
“Who said this is media? Media is something you can buy and sell. Media contains [...]
Fixed and flexible networks
Mitch Joel’s post on Six Pixels of Separation - Intimacy 2.0, made me think of my previous post in Swedish - Fasta och flexibla nätverk. With more and more of our media becoming digital and people creating social networks on the web and in communities, the nature of our networks are shifting a bit. Often, [...]
Word of Mouth Comic
This is actually pretty funny. From xkcd
When it comes to word of mouth, people talking to people, we lower our defences - good or bad.
How to get attention
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing.
Herbert Simon, maybe the first person to frame the concept of attention economics wrote:
”…in an information-rich world, the wealth of information [...]
Influentials not as influential?
This is a translation of a post from my previous blog in swedish. After WOMMAs release of the Influencer Handbook, it might be good to remember that Influencer Marketing isn’t a “cure all”. So, let’s get to it:
When it comes to starting trends, we’ve seen a revival of the two-step flow of communication, thanks to [...]