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Home › 2010 › Page 2

Year: 2010

Youtube five years old!

By Kristofer Mencák Posted on May 31, 2010 Posted in Internet, Viral Marketing No Comments

Congratulations Youtube, you just turned five years old a short time ago! It is quite incredible actually that this destination on the Internet is just five years, considering we have seen countless viral videos, stars being made and political campaigns …

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A dis-loyalty card & the world’s best coffee

By Kristofer Mencák Posted on April 18, 2010 Posted in Business, Marketing, Word of Mouth 2 Comments Tagged with loyalty

I had heard about it and had pretty high expectations. Would Prufrock Coffee in Shoreditch in London deliver? It wasn’t the typical combination; a clothes and accessories store, combined with a coffee shop featuring two world class baristas. The coffee …

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BlendTec doesn’t miss an opportunity

By Kristofer Mencák Posted on April 14, 2010 Posted in Personal, Viral Marketing No Comments Tagged with buzz, viral marketing

BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted. As always, using current events is a good …

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Confusion about influentials

By Kristofer Mencák Posted on March 29, 2010 Posted in Influence, Social Media, Viral Marketing No Comments Tagged with influence, influential

The other day I read a post about “influentials” – these people marketers and PR-professionals so desperately want to reach. From research by Duncan Watts, we have learnt that influentials aren’t that influential. Influential or not, Watts believes that whether …

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Service is (almost) all it takes

By Kristofer Mencák Posted on February 28, 2010 Posted in Customer Satisfaction, Personal, Word of Mouth No Comments Tagged with customer, customer satisfaction

I recently visited Trinidad & Tobago. I love to travel, for more than one reason. Besides vacation, new experiences and meeting new people I also almost always get business ideas. Things missing in Sweden, or things that are missing in …

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Everybody loves a smile!

By Kristofer Mencák Posted on January 27, 2010 Posted in Marketing, Viral Marketing, Word of Mouth No Comments Tagged with coca cola, coke, viral

If there is anything that is contagious to humans it’s a smile. If there is anything a company can do, totally free, to get more satisfied customers, it’s giving them a smile (NOT a faked one). And if there is …

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