I have previously written about Fixed and flexible networks. By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know …

The next level of viral marketing Read more »

It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time. Even though they might have a short term benefit, …

What you measure influences how much word of mouth you get Read more »

OfficeMax got a huge success with ElfYourself (not active anymore) around christmas 2008 (193 million visits). Being an obvious spoof, the site MILFYourself.com is trying to ride that popularity. It is clear that they have not made the first of …

MILFyourself – a spoof on ElfYourself Read more »