... on customer satisfaction, word of mouth, social media, buzz, viral marketing and more...
This is actually pretty funny. From xkcd
Word of mouth - best in business
When it comes to word of mouth, people talking to people, we lower our defences – good or bad.
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Viral Thinking - a "Viral Marketing Toolkit is my ebook about how to maximize the potential for viral spread. Creating something that is viral is sometimes the goal, but it is not easy. In this ebook I have tried to cover the areas you can work with to improve the odds.
You could call it a "viral marketing toolkit". However, just increasing the spread improves the ROI, even if it doesn't go viral. So, my hope and belief is that it is helpful for anyone who works within marketing, PR or communications, whether online or offline.
It is also available on SlideShare here.
I hope you enjoy it!
And feel free to pass it on!
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