The cost of bad advertising
One of the most well-known quotes within the advertising world is:
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
by John Wanamaker.
The exact share that is wasted is something that has been very hard to estimate for sure but we now have better possibilities to reliably measure the [...]
This is the plan
Here, I will be posting new stuff, in the start also mixed with some of the text I have posted in swedish on my previous blog, but translated to english. It will not be any material that is dated or old in the sense that it is not relevant anymore. Over time, it will be [...]
Slowly on my way…
Hi,
after blogging for three years in swedish, this will be my blog in english. I still have a lot of tweaking to do, with plug-ins and some design changes, but still. This is the first official blog post on this blog.
My old blog (in swedish) can be found at nephila.se/blog. There will also be a [...]