There are always some SuperBowl-commercials that go viral. This year, my personal favourite is Volkswagens “The Force” featuring a tiny Darth Vader who all of a sudden realizes his powers in front of a new Volkswagen Passat. 😉
A lot of people, from several generations, have seen the Star Wars movies and some kind of memories from them. Everybody recognizes Darth Vader and the music. It is in our collective memories, which gives this clip a kind of a dry forest to start the fire in. The cuteness and the humorous twist is probably the spark that sets it all on fire.
As a smart add-on, they have now also released an equally funny “The making of: The Force” featuring bloopers and deleted scenes.
Volkswagen seems to be on a roll when it comes to creating viral content. Their The Fun Theory (originally Rolighetsteorin, in Swedish) went viral late 2009 and the other recently launched SuperBowl clip, Black Beetle, have also gone viral.
Via: Laughing Squid.
P.S. Dont forget to download “Viral Thinking – a “Viral Marketing Toolkit” – my ebook about how to maximize the potential for viral spread. D.S.