It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time. Even though they might have a short term benefit, …
What you measure influences how much word of mouth you get Read more »
I just found a very nice quote on Disruptive.nu (in Swedish). It was made in Swedish, by Pär from what I understand, and is translated by me here: “The product in a company is the feeling the client has when …
Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great! But, before I start the new …
In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer. So, it is always pretty surprising to …
New vs. existing customers – who do you put your money on? Read more »
What is it that actually drives word of mouth? One obvious driver is that people like to talk, and actually benefit from it. Throughout history, communicating good and bad helped our close ones learn things that were important to survive …
How the rule of reciprocity affects word of mouth Read more »
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, …
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing. Herbert Simon, maybe the first person to frame the concept …
I just read a post on the Brains on Fire blog – When is it a movement? – where Spike asks Geno this very question. Geno’s reply: “A movement starts with the first conversation.” That means that it is the …
When reading What is social media marketing (sparked by Peter Kim’s post Defining Social Media Marketing), I remembered a previous post on my blog in swedish, and the change in mindset needed in this new media landscape. Aikido is a …
Walter Carl wrote about Empowered Involvement, (quite) some time ago – something Oetting and Jacob at European School of Management has been researching. From the site about Empowered Involvement: Empowered Involvement is a new scientific approach in business research and …