The more information that is out there on the Internet, the more we need filters to sift through it, to get what is most relevant to us. More and more sites like Google and Facebook try to solve this for …
Facebook’s Edge-rank, the social graph and the implications for businesses Read more »
It is finally ready! Download by clicking the image or link below. Viral Thinking – a “Viral Marketing Toolkit” is my ebook about how to maximize the potential for viral spread. Creating something that is viral is sometimes the goal, …
Viral thinking – an ebook on how to maximize viral spread Read more »
Have you ever met an old friend, one you haven’t seen for a while, had a little chat, exchanged your new contact details and promised to meet up and catch up on all the latest? Have you also happily forgotten …
The other day I read a post about “influentials” – these people marketers and PR-professionals so desperately want to reach. From research by Duncan Watts, we have learnt that influentials aren’t that influential. Influential or not, Watts believes that whether …
Oops, I’ve been had again. This is weird, but of course there’s some secret and logic behind it. Try it out yourself! Right now, it spreads virally in a lot of places, like on Facebook and blogs. It’s closing in …
A viral campaign – everybody wants one. Few ever gets one. I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. …
Viral amplification loops – the secret for virals? Read more »
This really gives an idea of the enormity of content that is created all the time. Gary Hayes created this counter with real time stats on social media usage, updated for the time you have been here. It took about …
When talking about viral marketing, there is no question about it – content is king. To make videos, games or applications go truly viral, there is no substitute for great content. However, even if you can have a pretty good …
Metaphors are great to make something a lot easier to understand. The constant mantras in social media circles telling businesses in general and customers in particular are pretty easy to understand. Some examples: “listen, learn and interact”, “don’t be afraid …
Why engage in social media? The power of metaphor Read more »
Well, it is hardly news anymore that people trust “someone like me” the most. Nielsen’s recent study just confirms the picture. However, it is interesting to know that the numbers are actually going up. In this study, 90 % stated …