8 favourites from 2008

Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great!

But, before I start the new year for real, I’d like to indicate some of my own favourite posts from 2008. I have been blogging for more than three years, but only for a couple of months in English on this address, so there is not that much to take from yet. As a service to slightly lazier readers, I’ll take the (not so humble) liberty to quote myself! 😉

How the rule of reciprocity affects word of mouth

“So, if the customer gets more than expected, they might feel inclined to reciprocate. It is very probable that they do it partly by becoming more loyal, spending more money, more often. It might also be that they decide to return the favor in the form of positive word of mouth for the product or service.”

How to speed up evolution

“So, speeding up business evolution through actively engaging consumers using social media, just like Dell has done with DellIdeastorm or Starbucks with MyStarbucksIdea, a business might get a very positive result. Something all managers probably dream to achieve.”

Retweets – they spread – good or bad

“… monitoring of microblogs in general is important, but monitoring retweets adds an extra dimension, as it is basically monitoring memes that have proved themselves as having viral potential.”

Be as attractive as you can!

“Businesses no longer compete with just other businesses for attention. They compete with everyone. People are doing whatever they can to be as attractive as possible. Companies should too.”

Fixed and flexible networks

“Word of mouth effects are more and more taking place in these kinds of fixed networks. In the past (and still in other communications channels) if I had something to recommend I did it in relation to how highly I valued the product/service and depending on who I think this might be valuable to. A decision is made every time a recommendation is made to each recipient.

Now, with more and more fixed networks, it is increasingly only one decision that is made – it’s either publish it or not publish it, to everybody.”

Would you block Google?

“Employees without access to full information are not worth as much and can’t perform as well as employees who have. Would you block Google-searches in your company?”

Social Media Aikido

“Today, we see more and more channels become digital, and more and more of these digital channels are also becoming social. Comments are allowed, blogs are linked, communities are formed. There is more and more power in social media, which might be frightening maybe. But, with the right mindset, the right strategy and the right techniques, a company can, just like in Aikido, use this force for own advantage.”

The cost of bad advertising

“… one important aspect to take into consideration in all advertising is not only how many are reacting positively to the ads, but also how many are reacting negatively. There is a cost for bad advertising.”

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