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Home › 2010 › April

Month: April 2010

A dis-loyalty card & the world’s best coffee

By Kristofer Mencák Posted on April 18, 2010 Posted in Business, Marketing, Word of Mouth 2 Comments Tagged with loyalty

I had heard about it and had pretty high expectations. Would Prufrock Coffee in Shoreditch in London deliver? It wasn’t the typical combination; a clothes and accessories store, combined with a coffee shop featuring two world class baristas. The coffee …

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BlendTec doesn’t miss an opportunity

By Kristofer Mencák Posted on April 14, 2010 Posted in Personal, Viral Marketing No Comments Tagged with buzz, viral marketing

BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted. As always, using current events is a good …

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