Wassup 2008 – a brilliant spoof
We’ve seen the campaigns for the current US election using online tools like never before. Here is one of the more recent examples – a brilliant ad for the Obama campaign. It was uploaded on the 24th of October, and …
Month: October 2008
Three viral campaigns and their success factors
Recently, I have bumped into two campaigns that are pretty similar. They are both campaigns with viral potential, and I would actually pass them on, even though I am very picky passing stuff on. So, I believe they have managed …
Are blogs dead?
A few days ago we learnt, through an article in Wired, that what’s hot now is microblogging, flickr and facebook. Blogs are dead. Wired about blogging: “…why bother? The time it takes to craft sharp, witty blog prose is better …
Who’s got a better chance in the economic downturn?
With the financial crisis already here and recession just around the corner, discussions run high about what will happen in the advertising and PR industries. How will it affect us? There will be businesses that continue just like before and …
Who’s got a better chance in the economic downturn? Read more »
Movements and passion
I just read a post on the Brains on Fire blog – When is it a movement? – where Spike asks Geno this very question. Geno’s reply: “A movement starts with the first conversation.” That means that it is the …
Social Media Aikido
When reading What is social media marketing (sparked by Peter Kim’s post Defining Social Media Marketing), I remembered a previous post on my blog in swedish, and the change in mindset needed in this new media landscape. Aikido is a …
Empowered Involvement
Walter Carl wrote about Empowered Involvement, (quite) some time ago – something Oetting and Jacob at European School of Management has been researching. From the site about Empowered Involvement: Empowered Involvement is a new scientific approach in business research and …
Context and virality
This is a follow up (also a translation from my post in swedish) on the last post – Influentials not as influential, where we looked at the “two step model” of information and the belief in Influentials to create trends. …
Influentials not as influential?
This is a translation of a post from my previous blog in swedish. After WOMMAs release of the Influencer Handbook, it might be good to remember that Influencer Marketing isn’t a “cure all”. So, let’s get to it: When it …
Passion is blind
This is not new, but worth posting again. One of my favourite blogs was Creating Passionate Users before the sad end. Kathy Sierra et al. wrote about users of systems, but substitute the word “user” for “customer”, change some other …