There are always some SuperBowl-commercials that go viral. This year, my personal favourite is Volkswagens “The Force” featuring a tiny Darth Vader who all of a sudden realizes his powers in front of a new Volkswagen Passat. 😉 A lot …
Tiny Darth Vader with bloopers and deleted scenes Read more »
This is not my usual kind of post, and the reason I wanted to post it first didn’t have anything to do with viral marketing, word of mouth or customer satisfaction. I wanted to post it because I love the …
Maybe the most widely spread video I have posted Read more »
It is finally ready! Download by clicking the image or link below. Viral Thinking – a “Viral Marketing Toolkit” is my ebook about how to maximize the potential for viral spread. Creating something that is viral is sometimes the goal, …
Viral thinking – an ebook on how to maximize viral spread Read more »
Not all companies can build their business on viral successes like the ones BlendTec has experienced with Will It Blend. Believing you can create something viral is pretty optimistic. However, I do believe there are tools you can use to …
In addition to great content (12 Viral Content Triggers), there are several incentives you can play around with to make people pass your material on. Network effects If you can build in network effects in your campaign, built on incentives …
Via ViralBlog I found a video for Hadouken! In short it is a compilation of people doing awesome stuff – things that have been posted on the Internet. Right now it is closing in on 4,5 million views. And, I …
For a campaign to go truly viral, amazing content is often key. So, what kind of content works? What will make people want to pass something on? In my experience, you can put one word on it – “remarkable” – …
Maybe not the most click-enticing title, but I hope you find the actual content a bit more interesting. “In epidemiology, the basic reproduction number (sometimes called basic reproductive rate or basic reproductive ratio) of an infection is the mean number …
I believe that word of mouth has evolutionary origins. Put simply, the human race benefited from telling family and friends about where the best roots and berries could be found, where the year round waterhole was, or where the best …
First of all, I don’t like to use the word “viral” about something that hasn’t proven itself viral yet, but many people use it anyway. To them, it is simply the easiest way to refer to an upcoming campaign they …