Viral thinking – an ebook on how to maximize viral spread

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Viral Thinking

Viral Thinking – a “Viral Marketing Toolkit” is my ebook about how to maximize the potential for viral spread. Creating something that is viral is sometimes the goal, but it is not easy. In this ebook I have tried to cover the areas you can work with to improve the odds.

You could call it a “viral marketing toolkit”. However, just increasing the spread improves the ROI, even if it doesn’t go viral. So, my hope and belief is that it is helpful for anyone who works within marketing, PR or communications, whether online or offline.

I would like to thank the people who have generously helped me with feedback on this text and made it a lot better.

In alphabetical order: Valerio Franco (, Anton Johansson (, Henrik Johansson (, Daniel Mencák (, Patrick Möller (, Cédric Rainotte (, Niclas Strandh ( Pere Tufet ( and Emmanuel Vivier (

And of course, if you have feedback to give, do not hesitate to send me an email on kristofermencak[at]gmail[dot]com.

I hope you enjoy it!

And feel free to pass it on! 😉

Kristofer Mencák has a M.Sc. in Business Administration from Stockholm School of Economics. He is a consultant, author and lecturer on social media, viral marketing and word of mouth. He has also recently been travelling the world teaching the dance kizomba.

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