Just like Daan from ViralBlog suspected, MediaCulpa confirmed, and Resumé writes about it was a hoax, the Danish mother seeking video that got so many people talking and posting these last couple of days. VisitDenmark, the danish agency promoting Denmark …

Danish mother seeking – and the spoofs Read more »

The origins of word of mouth I believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find …

Word of mouth throughout history Read more »

This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it …

Using strong and weak ties in viral campaigns Read more »

I have previously written about Fixed and flexible networks. By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know …

The next level of viral marketing Read more »

It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time. Even though they might have a short term benefit, …

What you measure influences how much word of mouth you get Read more »