Kristofer Mencák » Pop!Tech http://www.kristofermencak.com ... on customer satisfaction, word of mouth, social media, buzz, viral marketing and more... Tue, 07 Feb 2012 13:10:13 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Malcolm Gladwell at Pop!Tech http://www.kristofermencak.com/2008/11/malcolm-gladwell-at-poptech/ http://www.kristofermencak.com/2008/11/malcolm-gladwell-at-poptech/#comments Wed, 19 Nov 2008 22:00:39 +0000 Kristofer Mencák http://www.kristofermencak.com/?p=94

I am very happy my copy of Malcolm Gladwell‘s new book Outliers is in the mail. I have been looking forward to his next book since Blink (and before that, since The Tipping Point). So, it was interesting to get a little “preview” of what it will contain from Pop!Tech, via Brand Autopsy:

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