I have found myself getting inspired by Mitch Joels posts on Six Pixels of Separation a lot lately. His post, Citizen Journalism Is A Farce, makes me think of one of my old posts in Swedish, where I used some images I can re-use here.

If we leave the debate on quality of the work of journalists compared to the so called citizen journalists, I would like to touch upon what these citizen journalists actually can contribute instead.

I firmly believe professional journalism has a role to fill. But bloggers and citizen “journalists” have a role too. The ethical code journalists have to follow has it’s advantages, but I also believe the constraints journalists have to work within, with limited room in paper and online editions as well as short (as well as fixed) deadlines opens up a huge niche to fill for the so called citizen journalists.

• They can provide a different perspective
• They can publish whenever they want
• They don’t have to be objective
• They can push their own agenda, and raise different questions and points of view

Let’s use some images.

This is an illustration of what traditional media can report:

It might be as objective as humanly possible, but it is no doubt limited, and doesn’t provide the complete picture. Bloggers and citizen journalists can add more perspectives:

It is still not the complete picture, but it is much richer than what traditional media alone can provide. Citizen journalists or bloggers can also focus a lot more on specific details, which give added depth.

Another important aspect is something that Chris Anderson has touched upon:

“…amateurs are by definition volunteers. They choose to spend their time on what they do, and they go exactly where their passions, interests, knowledge and personality takes them…”

and further on

“To me that’s the difference between amateur and professional content: the first may not be polished, but it’s driven by the sort of intense interest that cannot be faked. The second may be better written, spelled more correctly and otherwise competently produced, but all too often it has the arms-length perspective of a drive-by.

This is one of the problems with professional journalism: journalists go where the story is, and every day brings a new story. Journalistic skills are portable, but deep domain skills are not. Meanwhile, the amateur lives one story, their own. They make lack journalistic skills, but if you’re interested in their world, there’s no better guide than a native.”

No doubt an interesting thought.

The possibilities on the Internet, with extreme ease of publishing has made it possible to explore, and write to, niches that weren’t profitable before, as there is a potential worldwide audience. Also, the amateurs create a lot of content that is even more niche. This has opened up a wealth of information for everyone who’s got a specific interest. And I love it!

Here’s the complete picture:

Thanks to wili_hybrid for the pictures.

This is a translation of one of my previous posts in Swedish – Sociala medier är dött om fem år!

Working with social media, and letting go of the (imagined) control over the message, is something businesses still have a really hard time doing.

Being used to one-way communication, deciding on that to say, how to say it and when to say it, it is really hard to let go and let consumers and others on the Internet participate in the conversation and jointly create the message or brand.

However, as many before me have realized, it is not really a choice anymore. Businesses are already discussed on blogs, in forums and communities, not to mention instant messaging services or face to face. It is better to join in.

Actually, that is the only chance to be able to influence the conversation taking place, answer questions, get feedback and “put out fires” before they take hold and spread.

It is pretty interesting that the question of whether to start communicating in social media or not is even taking place. Besides the fact that businesses are already being discussed, more traditional digital media, like newspapers online, are becoming more and more social. Readers can comment on articles, blogs referring to articles are linked to from the article, communities are created and so on. Soon we will not talk about “social media”. What I now call more “traditional digital media” will become more and more social, and we will not have a need to separate them anymore. Media becomes increasingly more digital, and digital media becomes increasingly more social. In five years, “social media” is dead, and we will only have “media” again, just like we don’t call it a “digital camera” anymore, but just a camera. What company doesn’t want to be featured in media?

Businesses that choose not to engage in social media, and stick to that choice, can close down their communications departments in five years, and agencies that don’t know how to deal with social media might just as well throw in the towel. It is time to learn! =)