It’s not really new, but I figured it’s worth posting anyway. Andy Sernovitz, Ze Frank, and Viral Video I think he touches on a number of things that are important to remember. “… it has to do with exponential growth… …
I feel like I just have to relay this quote that Andy Sernovitz posted on his blog: “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is …
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing. Herbert Simon, maybe the first person to frame the concept …
New technology is really interesting. It changes our needs, mindsets and behaviour. The term for people who have grown up with what we consider relatively new technology are called Digital Natives (as compared to Digital Immigrants). To accomodate these digital …
I am not allowed to vote in the US. If I was, I would vote for Obama, but that’s not the point with this post. The point is a little phenomenon that I think we have seen tipping these last …
We didn’t know it, but YouTube actually started in 1985. 😉 A funny clip about how it worked back then. So far 744 000 views since end of August. Via: WowEffect
We’ve seen the campaigns for the current US election using online tools like never before. Here is one of the more recent examples – a brilliant ad for the Obama campaign. It was uploaded on the 24th of October, and …
Recently, I have bumped into two campaigns that are pretty similar. They are both campaigns with viral potential, and I would actually pass them on, even though I am very picky passing stuff on. So, I believe they have managed …
A few days ago we learnt, through an article in Wired, that what’s hot now is microblogging, flickr and facebook. Blogs are dead. Wired about blogging: “…why bother? The time it takes to craft sharp, witty blog prose is better …
With the financial crisis already here and recession just around the corner, discussions run high about what will happen in the advertising and PR industries. How will it affect us? There will be businesses that continue just like before and …
Who’s got a better chance in the economic downturn? Read more »