http://www.kristofermencak.com ... on customer satisfaction, word of mouth, social media, buzz, viral marketing and more... Mon, 01 Mar 2010 21:45:44 +0000 http://backend.userland.com/rss092 en I recently visited Trinidad & Tobago. I love to travel, for more than one reason. Besides vacation, new experiences and meeting new people I also almost always get business ideas. Things missing in Sweden, or things that are missing in whatever the place I am visiting. It is also very ... http://www.kristofermencak.com/2010/02/service-is-almost-all-it-takes/ If there is anything that is contagious to humans it's a smile. If there is anything a company can do, totally free, to get more satisfied customers, it's giving them a smile (NOT a faked one). And if there is anything Coca Cola has done right in this movie, it's ... http://www.kristofermencak.com/2010/01/everybody-loves-a-smile/ Oops, I've been had again. This is weird, but of course there's some secret and logic behind it. Try it out yourself! Right now, it spreads virally in a lot of places, like on Facebook and blogs. It's closing in on 2 million views right now. Interesting to see how it ... http://www.kristofermencak.com/2009/10/a-youtube-psychic/ Here's a funny campaign integrating guerilla marketing stunts with "how did we do it"-videos and even a "coming soon" video, that will be followed up by the shooting from the third guerrilla stunt. I can imagine quite a buzz was generated by the people actually trying the piano stairs in ... http://www.kristofermencak.com/2009/10/the-funnyness-theory-an-initiative-to-create-change/ A viral campaign - everybody wants one. Few ever gets one. I am the first to admit that it isn't easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. I prefer calling it "a campaign that goes viral" rather than ... http://www.kristofermencak.com/2009/10/viral-amplification-loops-the-secret-for-virals/ This really gives an idea of the enormity of content that is created all the time. Gary Hayes created this counter with real time stats on social media usage, updated for the time you have been here. It took about 14 seconds for 1.000.000 million SMS to be sent, and ... http://www.kristofermencak.com/2009/10/really-cool-impressive-social-media-stats/ When talking about viral marketing, there is no question about it - content is king. To make videos, games or applications go truly viral, there is no substitute for great content. However, even if you can have a pretty good idea, you can never know for sure how the content will ... http://www.kristofermencak.com/2009/09/optimizing-for-viral-spread/ Metaphors are great to make something a lot easier to understand. The constant mantras in social media circles telling businesses in general and customers in particular are pretty easy to understand. Some examples: "listen, learn and interact", "don't be afraid of losing control" and "people will talk whether you are ... http://www.kristofermencak.com/2009/09/why-engage-in-social-media-the-power-of-metaphor/ Well, it is hardly news anymore that people trust "someone like me" the most. Nielsen's recent study just confirms the picture. However, it is interesting to know that the numbers are actually going up. In this study, 90 % stated that they "completely" or "somewhat" trust recommendations from people they ... http://www.kristofermencak.com/2009/09/do-you-trust-your-friends/ Here is a really tasty quote from Seth Godins post - Win the fight, lose the customer. ...smart marketers understand that the word 'right' in "The customer is always right" doesn't mean that they'd win in court or a debate. It means, "If you want the customer to remain a customer, ... http://www.kristofermencak.com/2009/09/the-customer-is-always-right-what-does-it-mean/