I just read Jeremiah Owyang’s post – Retweet: The Infectious Power Of Word Of Mouth. Being extremely interested in word of mouth and viral, these are my first thoughts. The “retweet” phenomenon as defined by Jeremiah: “Within the Twitter community …
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, …
Mitch Joel’s post on Six Pixels of Separation – Intimacy 2.0, made me think of my previous post in Swedish – Fasta och flexibla nätverk. With more and more of our media becoming digital and people creating social networks on …
This is actually pretty funny. From xkcd When it comes to word of mouth, people talking to people, we lower our defences – good or bad.
It’s not really new, but I figured it’s worth posting anyway. Andy Sernovitz, Ze Frank, and Viral Video I think he touches on a number of things that are important to remember. “… it has to do with exponential growth… …
I am not allowed to vote in the US. If I was, I would vote for Obama, but that’s not the point with this post. The point is a little phenomenon that I think we have seen tipping these last …
We didn’t know it, but YouTube actually started in 1985. 😉 A funny clip about how it worked back then. So far 744 000 views since end of August. Via: WowEffect
We’ve seen the campaigns for the current US election using online tools like never before. Here is one of the more recent examples – a brilliant ad for the Obama campaign. It was uploaded on the 24th of October, and …
Recently, I have bumped into two campaigns that are pretty similar. They are both campaigns with viral potential, and I would actually pass them on, even though I am very picky passing stuff on. So, I believe they have managed …
I just read a post on the Brains on Fire blog – When is it a movement? – where Spike asks Geno this very question. Geno’s reply: “A movement starts with the first conversation.” That means that it is the …