Twitter has been growing in Sweden lately, challenging Finnish Jaiku, which has been pretty dominant in the social media sphere, and Swedish Bloggy. Meanwhile, over in the US, there seems to have been some discussion on whether many twitter followers …
This is a brilliant ad for Heineken, which has gone viral since launch late in December. So far, about 1,116,103 views, and at least 260 (including this one) blog posts about it, according to Viral Video Chart. Brilliant! Also at: …
During the last couple of years Crispin Porter + Bogusky has delivered several interesting campaigns for Burger King. Several of them have gone viral, including Subservient Chicken, Whopper Freakout, Sith Sense and Whopper Virgin (read more about BK advertising). A …
Burger King’s most interesting viral campaign so far! Read more »
Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great! But, before I start the new …
In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer. So, it is always pretty surprising to …
New vs. existing customers – who do you put your money on? Read more »
What is it that actually drives word of mouth? One obvious driver is that people like to talk, and actually benefit from it. Throughout history, communicating good and bad helped our close ones learn things that were important to survive …
How the rule of reciprocity affects word of mouth Read more »
These are some first thoughts on the subject, so feel free to comment and contribute with your own thinking. It is something I have been thinking about for some time. I have tried to formulate it in my mind, and …
About a week ago, I posted about some effects of retweets, and how businesses can use them here – inspired by Jeremiah’s post – Retweet: The Infectious Power Of Word Of Mouth . My post inspired Anton (also blogging here), …
I will not say very much about this, but just post it for your enjoyment. It doesn’t really have much of “is it true?” in it – it’s just too unreal. But it has a lot of “it would have …
Now it was some time since I referred to something from one of my favourite authors – Seth Godin. Strange, as I actually have a category here which I call Godinism – stuff inspired by or linking to Godin. (There …