Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, …

Be as attractive as you can! Read more »

It’s not really new, but I figured it’s worth posting anyway. Andy Sernovitz, Ze Frank, and Viral Video I think he touches on a number of things that are important to remember. “… it has to do with exponential growth… …

Andy Sernovitz interviews Ze Frank about viral Read more »

It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing. Herbert Simon, maybe the first person to frame the concept …

How to get attention Read more »

New technology is really interesting. It changes our needs, mindsets and behaviour. The term for people who have grown up with what we consider relatively new technology are called Digital Natives (as compared to Digital Immigrants). To accomodate these digital …

Would you block Google? Read more »