I recently wrote about Burger Kings campaign Whopper Sacrifice, a Facebook application where you could de-friend 10 “friends” on Facebook and get a free Whopper. Now it seems Facebook has required changes to the application due to privacy issues, according …

Facebook required changes to Whopper Sacrifice Read more »

Something got me thinking this Monday. Some weeks ago Swedish digital communications agency Daytona announced a blog award with the following three categories: Marketing (Marknadsföring) Media (Media) Trends & Web Services (Trender och webbtjänster) As previously mentioned, this blog was …

Effects of a blog award Read more »

During the last couple of years Crispin Porter + Bogusky has delivered several interesting campaigns for Burger King. Several of them have gone viral, including Subservient Chicken, Whopper Freakout, Sith Sense and Whopper Virgin (read more about BK advertising). A …

Burger King’s most interesting viral campaign so far! Read more »

In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer. So, it is always pretty surprising to …

New vs. existing customers – who do you put your money on? Read more »